We prepare Danish business for the producer responsibility for packaging!

VANA is a Producer Responsibility Organisation (PRO) for companies who will be covered by the producer responsibility for packaging. We take on the practical, financial and legal responsibility for the producer responsibility on behalf of our members.

Our vision

VANA is the preferred Producer Responsibility Organisation (PRO) for the extended producer responsibility in Denmark.

Our mission

VANA contributes to the circular economy by lifting its members' producer responsibility in an environmentally sound, administratively simple and cost-effective manner. 
Together we give new life to used packaging!

VANA was founded for the business community by the business community

VANA was founded and is supported by Denmark's largest trade and business organisations, whose members number approx. 80% of the companies that are covered by the producer responsibility for packaging. The trade and business organisations cover all industries.

Landbrug & Fødevarer (the Danish Agriculture & Food Council), DagSam (The Grocery Industry’s Cooperation Committee), Dansk Erhverv (the Danish Chamber of Commerce) and Dansk Industri (the Confederation of Danish Industry) founded VANA in 2021 to help Danish companies take responsibility for the extended producer responsibility in an environmentally correct, administratively simple, and cost-effective manner.

VANAs founders- Denmarks largest business organisations
VANAs founders- Denmarks largest business organisations

About the name VANA

VANA derives from the word Vanaheim - the one of the nine worlds known from Norse mythology, which, it is said, exists after Ragnarok and to which the Aesir return.

In the same way, VANA works to ensure that our world will continue to exist: We promote environmentally friendly packaging by keeping resources in circulation for as long as possible.

VANA newsletter

Sign up for our newsletter if you want to know more about the producer responsibility for packaging and what your company needs to be ready with before 2025? Then we will keep you updated when there is news about producer responsibility and the deadlines you have to meet. (Danish only)